How Do You Mix Traditional Marketing with Online Marketing?

This week I was bitten by the online marketing bug and it left me itchy.  I like to treat bug bites with traditional medicine...Which got me thinking about mixing traditional marketing with online marketing to help soothe the bite of the online marketing bug.

Online marketing bug impersonator.

 

How does traditional marketing work online?

Your company has to come up with a promotion that would be appealing to an online consumer base, such as a coupon they can only get online or a product price that is only available through online ordering. There are specific things to keep in mind when planning online promotions, such as site traffic constraints and an end date for your promotion.

How do I market a promotion online if I've never done it before?

First off, establish a website (if you don't already have one) in order to establish a presence online.  Avoid designing your site with Adobe Flash and PDF's which are unfriendly to many online search engines such as Google. Put a promotion on your website, such as a coupon for consumers to print or for them to show at your physical location on their mobile phones or mobile devices.

 

Mobile device coupons are increasing in popularity.


How can I increase the odds of consumers near my business to find my online promotion?

After you create your website, you can submit your HTML website to Google Maps if your business has a physical presence. Google most likely will send you a piece of mail with a code on it to verify that you have provided accurate address information. By doing this more local customers will be able to search for you more easily.

What is viral marketing?

Viral marketing in regards to online marketing happens when a person shares your online brand or promotion with others, and then those people share it with others, and then it spreads through a network of people like wildfire. Social media websites like Facebook or YouTube can facilitate viral marketing due to their users being part of networks. If you create a video that represents your brand and post it to YouTube there is a chance it could go viral like Dove's Real Beauty campaign video below.