3 Trends in the Field of Digital Marketing

In our previous post we discussed and learned different aspects of online marketing and found some of the best practices that are applicable to Sam’s marketing plan. We would like to have a “reality check” so see if the plan is going in the right direction. We have observed and recognized a few trends that will dominate the field of digital marketing in the near future and we want to make sure that Sam is ready to meet the new challenges.

1.      Going Mobile

Mobile media time is now greater than desktop and other media. Specifically, mobile digital media time in the US is now significantly higher at 51% compared to desktop media time (42%). Therefore, when building a website and other content, we should always make another additional mobile version or make mobile friendly content so that customers can get access to our information on their phone without any disruption.

 

2.      Activity on Social Media

Global active internet users now total 3.175 billion. That’s nearly half of the world’s population (7.357 billion). As for Social Media, there are over 2.206 billion active users, a global penetration of 30%. There are 1.925 billion users that utilize their mobile devices to access Social Media platforms. Facebook adds ½ million new users every day; 6 new profiles every second.

That’s why we are focused on getting Sam on as many social media platforms as possible. Sam must be present in all channels and stay active in the ones that are most relevant to her industry such as Facebook, Twitter, and Instagram.

3.      Marketing Analytics Will Bloom

 

Marketers already use dozens of analytics tools in order to see how customers and potential customers interact with their company’s products or services. The importance of this section of marketing will rise in 2015, when spending for that purpose is expected to rise by 60%. Furthermore, we’ll see marketing automation technologies applied more and more often – their use is predicted to grow by 50%.

The application of Cyfe, Google Analytics, and other dashboards will help Sam stay in the game. Anticipating her customers’ reaction to each and every move she makes will surely give Sam the best feedback to improve her performance. There are more trends to follow in today’s internet marketing landscape, but overall we believe the plan we are drafting for Sam is going into a good direction and it will prepare her for success.